Privacy Policy for Hounslow Flowers Customers

Introduction

This Privacy Policy describes how Hounslow Flowers collects, uses, stores, and shares your personal information in accordance with the UK General Data Protection Regulation (UK GDPR). It applies to all customers placing orders with Hounslow Flowers from Hounslow and the surrounding districts. Safeguarding your privacy and ensuring transparency about how your data is handled are our top priorities.

The Data We Collect

When you place an order with Hounslow Flowers, we collect the following types of personal data as necessary for processing your purchase and fulfilling our service:

• Contact Information: Your name, phone number, and delivery address.
• Order Details: Recipient's name, delivery address, and any message you wish to include.
• Payment Information: Details required to process payments (such as card number and billing information) may be collected by our secure payment processors.
• Communication Records: Any correspondence you have with us, including inquiries, feedback, or complaints.
• Technical Data: Basic information about your device, browser type, and IP address when you use our ordering platform, collected through cookies and similar technologies.

Lawful Basis for Processing Your Data

Under UK GDPR, we must have a lawful basis for processing your personal data. Hounslow Flowers relies on the following grounds:

• Contractual Necessity: We process your data to fulfil the contract of providing your order, such as delivering flowers to you or your recipient.
• Legal Obligation: In some cases, we may be required by law to retain or disclose certain information, for example for tax or accounting purposes.
• Legitimate Interests: We may process your information to enhance our services, manage customer relations, maintain website security, and prevent fraud. We always assess that our interests do not override your fundamental rights.
• Consent: If we wish to use your data for marketing purposes, we will only do so with your explicit consent, which you can withdraw at any time.

How We Use Your Data

Hounslow Flowers uses your data solely for the following purposes:

• Processing and fulfilling your orders, including delivery and payment.
• Communicating with you regarding your order or responding to your inquiries.
• Improving our products and services by understanding customer preferences.
• Complying with legal, financial, and regulatory obligations.
• Sending marketing materials, but only with your prior consent.
• Ensuring the security and integrity of our ordering platform.

Retention of Your Personal Information

We retain your personal information only as long as necessary for the purposes stated above. Typically, we keep your data for up to six years following your last order to fulfil legal and contractual obligations, resolve potential disputes, and maintain business records. Data used solely for marketing purposes will be retained only as long as you consent to receive such communications.

Third-Party Data Processors

To provide our services efficiently, Hounslow Flowers engages trusted third-party service providers (processors) who act on our instructions. These may include:

• Payment gateways: Securely process payment transactions.
• Delivery partners: Ensure your order reaches the correct recipient.
• IT service providers: Maintain the security and operation of our website and order management system.

We require all third-party processors to comply strictly with contractual requirements, including GDPR compliance, and to ensure the security and confidentiality of your data.

Data Security

Hounslow Flowers uses robust organisational and technical measures to ensure your personal data remains secure. This includes secure payment processing, restricted staff access to customer data, encrypted storage where appropriate, and regular security reviews. However, no internet-based service can guarantee absolute security, and we encourage you to use our site responsibly.

Your Rights Under GDPR

As a customer in Hounslow or the surrounding districts, you have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: You may correct or update any erroneous or incomplete data.
• Right to Erasure: In certain circumstances, you may request deletion of your data.
• Right to Object: You may object to certain types of processing, such as direct marketing.
• Right to Restrict Processing: You can limit how we use your data under specific conditions.
• Right to Data Portability: Where applicable, you may request for your data to be transferred to another provider.
• Right to Withdraw Consent: Where consent is the lawful basis, you may withdraw it at any time.

If you wish to exercise any of these rights, please contact us through your preferred method. We may need to verify your identity before processing your request to protect your privacy.

Children's Privacy

Our products and services are not directed at children under the age of 16. We do not knowingly collect personal information from children. If we learn that information has been provided by a child without parental consent, we will remove it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices. Any updates will be posted on our platform with the effective date. We suggest that you review this policy periodically to stay informed about how your data is protected.

Contacting Hounslow Flowers

If you have any questions about this Privacy Policy, your data, or wish to exercise your rights, please reach out to us via the contact channels on our website or in-store. We are committed to addressing your concerns promptly and transparently.